Having visions is great, making them a reality is even better!
The countries of Central and Eastern Europe have experienced a remarkable upswing in recent decades. Due to the continuing economic growth, many former Eastern countries have moved significantly closer to the western regions of the continent. The markets are flourishing. The prosperity index of the population is rising continuously. And the business opportunities for foreign players? Have developed just as positively! A particularly good example is the tourism branch, where key figures from the CEE, Russia and CIS have more than doubled. Overall, the potential in these markets is far from exhausted. In many sectors, such as the health and wellness industry, there is still an enormous need to catch up.
Nevertheless, many entrepreneurs from the German-speaking region are still hesitant to expand their sales strategy to the East, because they are afraid of linguistic and cultural obstacles. Ludmila Malzer, owner of LuMa Consulting supports your efforts to harness this economically promising regions for your company/brand: with competence and reliability, as well as profound knowledge that goes far beyond conventional industry know-how. During more than 25 years of operative practice I have built up a reliable network of cooperation’s, sales partners and PR contacts in CEE, Ukraine and Russia. My commitment enables you and your company to develop your business and expansion from your doorstep at my Austrian premises.
With tailor-made solutions, for sustainable success. So that you can continue to focus on your core competence: the distribution of your products.
Sales
Sales are not everything. But without sales, everything is nothing.
Sales revenue is the applause of the customers. The engine that ultimately drives your business. Only those who really know their customers’ needs can provide you with tailor-made offers … / more
Marketing
If you want to have an impact on people, you must speak to them in their language.
A precise idea of what offers can be utilized to reach customers in the target markets and detailed planning of the local brand presence are the central points of every marketing activity. A uniform concept for all countries in the CEE, Russia and CIS region is not really recommended ... / more
Communication
Headlines can sometimes conquer readers, but only convincing information can win them over!
A large network of media representatives and other multipliers, in CEE, Russia and CIS, makes it easy for me to give my customers visibility in the regional markets, very quickly out of Austria, without further ado. In this way, you save yourself the often-difficult cooperation with local PR agencies ... / more