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Mar 10 20

My experience

Michael Berka

In more than 25 years of knowledge in executive sales and marketing managing in different leading positions with deep focus on business development in CEE, Ukraine and Russia, including CIS, I have received enough know-how of the economic opportunities and challenges of these diverse regions together with their different cultures which I learned to love.

Whether the task was oriented to build up a functioning commercial network or to develop specific PR/Marketing plans or Event Management tasks, I always sought after the best possible goal and have put the greatest effort in it. Furthermore, I was developing different strategies regarding the acquisition of new potential customers or to strengthen the brand reputation among leading hotel groups on the current markets.

My references

Owner LuMa Consulting e.U.
Sales & Marketing | Business Development | Expansion
Ensana Health Spa Hotels, Prague
Group Director of Sales for Danubius Hotels – SPA Division (now Ensana Health Spa Hotels)
VAMED Vitality World, Vienna
Head of Sales & Marketing CEE/Russia for Aqua Dome Tirol Therme Längenfeld, Therme Laa Hotel & Silent Spa, and for la pura women´s health resort
FMTG Services – Falkensteiner Hotels & Residences, Vienna
Group Head of Sales & Marketing CEE/Russia
Verkehrsbüro Hotellerie GmbH, Austria Trend Hotels & Resorts, Vienna
Assistant to the General Manager
Yamaha Music Central Europe, Vienna
Customer Management & Sales CEE with a focus on Czech Republic and Slovakia
Institute for International Research, Vienna
Conference Director & Public Relations
Maison de la France – French Tourist Board (now ATOUT France), Vienna
Marketing Management & Promotion CEE (Czech Republic, Slovakia, Slovenia, and Croatia)
Czech tour operator ČEDOK, Prague – representative office in PRAGUE, VIENNA, and PARIS
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